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From: Norma Jean Sawicki <nsawicki_at_nyc.rr.com>
Date: Thu, 27 Feb 2014 18:05:47 -0500
On Feb 27, 2014, at 6:03 PM, Norma Jean Sawicki wrote:
> Charles...
>
> Your observation is correct and common knowledge in publishing…many studies were done when the Harry Potter books went through the roof…adults made those books… several studies continue to be done…all pointing to the same results….Norma Jean
>
>
>
> On Feb 27, 2014, at 5:55 PM, Charles Bayless wrote:
>
>> You know what jumped out at me in this? “Readers 18 and older accounted for 79% of young adult unit purchases in the December 2012 through November 2013 period, according to Nielsen.” Bowker had something similar a year or so ago indicating that the single largest buying demographic of YA was 30-44 year olds buying for their own reading (as opposed to the 18-29 year olds Nielsen is reporting).
>>
>> If these figures are accurate, then that says that there is no real YA market for young adults. There is a literature lite market for adults which we are calling YA but which isn’t actually read by YA. That would explain a lot.
>>
>> Charles
>>
>>
Date: Thu, 27 Feb 2014 18:05:47 -0500
On Feb 27, 2014, at 6:03 PM, Norma Jean Sawicki wrote:
> Charles...
>
> Your observation is correct and common knowledge in publishing…many studies were done when the Harry Potter books went through the roof…adults made those books… several studies continue to be done…all pointing to the same results….Norma Jean
>
>
>
> On Feb 27, 2014, at 5:55 PM, Charles Bayless wrote:
>
>> You know what jumped out at me in this? “Readers 18 and older accounted for 79% of young adult unit purchases in the December 2012 through November 2013 period, according to Nielsen.” Bowker had something similar a year or so ago indicating that the single largest buying demographic of YA was 30-44 year olds buying for their own reading (as opposed to the 18-29 year olds Nielsen is reporting).
>>
>> If these figures are accurate, then that says that there is no real YA market for young adults. There is a literature lite market for adults which we are calling YA but which isn’t actually read by YA. That would explain a lot.
>>
>> Charles
>>
>>
---
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Received on Thu 27 Feb 2014 05:06:04 PM CST
