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Multicultural publishing
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From: Norma Jean Sawicki <nsawicki_at_nyc.rr.com>
Date: Mon, 24 Feb 2014 21:57:33 -0500
In the 80s, there was an abundance of children's bookstores only throughout the country. Some owners were former teachers,or librarians�most were passionate, and knowledgeable about children's books� They were vocal, they had power��Articles were published in newspapers about parents who were suddenly walking into bookstores and buying hardcover books for their kids�.hardcover sales of children's books dramatically increased�life was good�for writers, for illustrators, whose books sold wonderfully well, for publishers, etc. CHILDREN'S BOOKS HAD ARRIVED!!!
A loud demand for multi-cultural children's books was born�publishers beat the bushes�hundreds of books were published�articles were written, interviews published, catalogues containing multi-cultural books only were distributed, as well flyers�and the ads�oh, the ads were plentiful. Some books were terrific..some were junk�but they all sold�.To close friends in/out of publishing�yours truly called it�"this year's ice cream flavor," and did not jump on the bandwagon�we published good multi-cultural books when they came our way, just like we always had. And�I did not believe hoards of parents were spending $12.95-$15.95 on hardcover children's books. Questions were asked�the same answer given�smart booksellers went after business from libraries and schools in their communities. They offered workshops�show and tell, etc�.with many multi-cultural books�. Nifty orders came their way�life was good�for a while. But it changed�. instead of ordering books from booksellers, they went to show and tell but ordered books from wholesalers where they could get a much better discount. Some booksellers did away with show and tell�others mandated that show and tell meant ordering books from them�Fair enough, I thought. Show and tell took much time and planning�booksellers, too, had rent to pay, etc�
The economy began to weaken�budgets in schools and libraries were cut�fewer parents bought hardcover children's books, some booksellers, while passionate about children's books, were not good business people�most of the stores went out of business�. Multi-cultural publishing as a "hot" genre fell by the wayside�the huge demand for multi-cultural books was no longer there�.publishers were stuck with a whole lot of inventory...
And�here we are�again...Norma Jean
Date: Mon, 24 Feb 2014 21:57:33 -0500
In the 80s, there was an abundance of children's bookstores only throughout the country. Some owners were former teachers,or librarians�most were passionate, and knowledgeable about children's books� They were vocal, they had power��Articles were published in newspapers about parents who were suddenly walking into bookstores and buying hardcover books for their kids�.hardcover sales of children's books dramatically increased�life was good�for writers, for illustrators, whose books sold wonderfully well, for publishers, etc. CHILDREN'S BOOKS HAD ARRIVED!!!
A loud demand for multi-cultural children's books was born�publishers beat the bushes�hundreds of books were published�articles were written, interviews published, catalogues containing multi-cultural books only were distributed, as well flyers�and the ads�oh, the ads were plentiful. Some books were terrific..some were junk�but they all sold�.To close friends in/out of publishing�yours truly called it�"this year's ice cream flavor," and did not jump on the bandwagon�we published good multi-cultural books when they came our way, just like we always had. And�I did not believe hoards of parents were spending $12.95-$15.95 on hardcover children's books. Questions were asked�the same answer given�smart booksellers went after business from libraries and schools in their communities. They offered workshops�show and tell, etc�.with many multi-cultural books�. Nifty orders came their way�life was good�for a while. But it changed�. instead of ordering books from booksellers, they went to show and tell but ordered books from wholesalers where they could get a much better discount. Some booksellers did away with show and tell�others mandated that show and tell meant ordering books from them�Fair enough, I thought. Show and tell took much time and planning�booksellers, too, had rent to pay, etc�
The economy began to weaken�budgets in schools and libraries were cut�fewer parents bought hardcover children's books, some booksellers, while passionate about children's books, were not good business people�most of the stores went out of business�. Multi-cultural publishing as a "hot" genre fell by the wayside�the huge demand for multi-cultural books was no longer there�.publishers were stuck with a whole lot of inventory...
And�here we are�again...Norma Jean
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