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Re: Resending (Just wondering about market)
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From: Melissa Techman <mtechman_at_k12albemarle.org>
Date: Sun, 09 Feb 2014 15:39:10 +0000
And yes, everyone buys from Amazon and yet it is very hard to get good data. School librarians often buy from whatever vendors the previous librarians used. Many use Amazon and then do their own cataloging, because budget cuts have been horrific. Many school librarians haven't tried demanding a more responsive approach to bidding – including sourcing library furnitures (yes, even "Fort Checkout" - the super expensive circulation desk) from local carpenters AND opening up bidding to smaller vendors, etc. I lobby for using a mix of vendors, including remainder sites like Book Depot, so that I can have the money to support indie bookstores and lesser known publishers. Melissa
Melissa Techman, MLS, NBCT School Librarian Broadus Wood Elem School 185 Buck Mtn Rd Earlysville, Va 22936 434-973-3865 mtechman_at_k12albemarle.org
Twitter, Pinterest, Diigo, Symbaloo: mtechman
From: Debbie Reese <dreese.nambe_at_gmail.com<mailto:dreese.nambe@gmail.com>> Date: Sunday, February 9, 2014 8:19 AM To: CCBC-Net Network <ccbc-net_at_lists.wisc.edu<mailto:ccbc-net@lists.wisc.edu>> Subject: [ccbc-net] Resending (Just wondering about market)
(This email isn't showing up, so I'm resending it and removing an embedded link to Amazon to see if that is the reason it is getting stopped.)
Sometimes we use the word "niche" to describe a kind of book and who the imagined audience for that niche book is. Maybe its worth thinking about that idea a bit. I wondered what the best sellers at Amazon are... so I looked and they're listed below. Who are the people that buy from Amazon? Anybody know? Is it individual consumers? Do libraries buy from Amazon?
Children's Books/Geography & Cultures/Multicultural Stories/African-American:
1) The Watsons Go to Birmingham, Kindle Edition, by Christopher Paul Curtis 2) How I Discovered Poetry, Hardcover, by Marilyn Nelson 3) One Crazy Summer, Paperback, by Rita Williams-Garcia 4) Chains, Kindle Edition, by Laurie Halse Anderson 5) I Love My Hair, Paperback, by Natasha Tarpley 6) This is the Rope: A Story from the Great Migration, by Jacqueline Woodson 7) Henry's Freedom Box: A True Story from the Underground Railroad, by Ellen Levine 8) The Watson's Go to Birmingham, Mass Market Paperback, by Christopher Paul Curtis 9) Every Little Thing: Based on the song 'Three Little Birds' by Bob Marley, Hardcover, by Cedella Marley 10) The Patchwork Path: A Quilt Map to Freedom, Paperback, by Bettye Stroud
Children's Books/Geography & Cultures/Multicultural Stories/Asian & Asian American:
1) Where the Mountain Meets the Moon, Paperback, by Grace Lin 2) American Born Chinese, Paperback, by Gene Luen Yang 3) Dragonwings, Paperback, by Laurence Yep 4) The Name Jar, Paperback, by Yangsook Choi 5) Farewell to Manzanar, Paperback, by James D. Houston 6) Bringing in the New Year, Paperback, by Grace Lin 7) Where the Mountain Meets the Moon, Hardcover, by Grace Lin 8) The Year of the Horse: Tales from the Chinese Zodiac, Hardcover, by Oliver Clyde Chin 9) Farewell to Manzanar, Kindle Edition, by James D. Houston 10) The Year of the Dog (A Pacy Lin Novel), Paperback, by Grace Lin
Children's Books/Geography & Cultures/Multicultural Stories/Hispanic & Latino Books:
1) Esperanza Rising, Paperback, by Pam Munoz Ryan 2) Esperanza Rising, Kindle Edition, by Pam Munoz Ryan 3) Buenas Noces a Todos, Board book, by Sandra Boynton 4) Quiero a mi Mama Porque (I Love my Mother Because), Board book, by Ashley Wolff 5) Dora and the Winter Games (Dora the Explorer), Paperback, by Martha T. Ottersley 6) Dora Loves Boots (Dora the Explorer), Paperback, by Alison Inches 7) Nino Wrestles the World, Hardcover, by Yuyi Morales 8) Opuestos (Opposites), Board book, by Sandra Boynton 9) Swim, Boots, Swim! (Dora the Explorer), Paperback, by Random House 10) Donde esta el ombliguito? Board book, by Karen Katz
Children's Books/Geography & Cultures/Multicultural Stories/Native North & South Americans:
1) Absolutely True Diary of a Part Time Indian, Paperback, by Sherman Alexie 2) Absolutely True Diary of a Part Time Indian, Kindle Edition, by Sherman Alexie 3) Indian in the Cupboard, Kindle Edition, by Lynne Reid Banks 4) Touching Spirit Bear, Paperback, by Ben Mikaelsen 5) Sign of the Beaver, Kindle Edition, by Elizabeth George Speare 6) The Rough-Face Girl, Paperback, by Rafe Martin 7) The Sign of the Beaver, Paperback, by Elizabeth George Speare 8) On Mother's Lap, Paperback, by Ann Herbert Scott 9) Touching Spirit Bear, Kindle Edition by Ben Mikaelsen 10) Woods Runner, Kindle Edition by Gary Paulsen
I'd love observations/analysis on the lists above. Among things to note? The Kindle editions! Here's my observations on the list of Native North & South Americans list.
With one exception (Alexie), the books are by authors who are not Native. Alexie's book is quite popular, as I think we all know. I was curious as to why Scott's book was in the top ten, so I did a Google scholar search and got a lot of hits on articles about sibling rivalry. With that as its appeal, I think it could be what SLJ readers are looking for when they look for casual diversity. The other seven titles on the top ten list make me cringe, especially Indian in the Cupboard, The Sign of the Beaver, and Touching Spirit Bear. I'm pretty sure that most librarians on CCBC-NET have those three books on the shelves, and likely more than one copy. I looked at the second ten (11-20) in this category. Erdrich's The Birchbark House is there. So is Bruchac's Code Talker. I wonder if there are more than one copy of those books? Is there an imbalance that librarians could attend to? In my MLIS courses, one of the responsibilities of the reference librarian is to instruct patrons. I interpret that as letting a patron know that a book like Sign of the Beaver has a lot of stereotyping in it. Does anyone do that in practice?
Getting back to the 'niche' and marketing discussion... What do the top ten books tell us about the readers? For the most part, I think, it is the case that people want "the white man's Indian" (a term coined by Berkhoffer in 1977).
And of course, that's not good for any of us.
Debbie
P.S. Here's the second list of ten in the Native category:
11) Code Talker: A Novel About the Navajo Code Talkers, Paperback, by Joseph Bruchac 12) Woods Runner, Paperback, by Gary Paulsen 13) The Birchbark House, Paperback, by Louise Erdrich 14) Ghost Hawk, Hardcover, by Susan Cooper 15) Encounter, Paperback, by Jane Yolen 16) Grandmother's Dreamcatcher, Paperback, by Becky R. McCain 17) The Trail of Tears (Step into Reading), Paperback, by Joseph Bruchac 18) Horse Diaries #5: Golden Sun, Paperback, by Whitney Sanderson 19) Legend of the Indian Paintbrush, Paperback, by Tomie de Paola 20) The Absolutely True Diary of a Part Time Indian, Hardcover, by Sherman Alexie
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Date: Sun, 09 Feb 2014 15:39:10 +0000
And yes, everyone buys from Amazon and yet it is very hard to get good data. School librarians often buy from whatever vendors the previous librarians used. Many use Amazon and then do their own cataloging, because budget cuts have been horrific. Many school librarians haven't tried demanding a more responsive approach to bidding – including sourcing library furnitures (yes, even "Fort Checkout" - the super expensive circulation desk) from local carpenters AND opening up bidding to smaller vendors, etc. I lobby for using a mix of vendors, including remainder sites like Book Depot, so that I can have the money to support indie bookstores and lesser known publishers. Melissa
Melissa Techman, MLS, NBCT School Librarian Broadus Wood Elem School 185 Buck Mtn Rd Earlysville, Va 22936 434-973-3865 mtechman_at_k12albemarle.org
Twitter, Pinterest, Diigo, Symbaloo: mtechman
From: Debbie Reese <dreese.nambe_at_gmail.com<mailto:dreese.nambe@gmail.com>> Date: Sunday, February 9, 2014 8:19 AM To: CCBC-Net Network <ccbc-net_at_lists.wisc.edu<mailto:ccbc-net@lists.wisc.edu>> Subject: [ccbc-net] Resending (Just wondering about market)
(This email isn't showing up, so I'm resending it and removing an embedded link to Amazon to see if that is the reason it is getting stopped.)
Sometimes we use the word "niche" to describe a kind of book and who the imagined audience for that niche book is. Maybe its worth thinking about that idea a bit. I wondered what the best sellers at Amazon are... so I looked and they're listed below. Who are the people that buy from Amazon? Anybody know? Is it individual consumers? Do libraries buy from Amazon?
Children's Books/Geography & Cultures/Multicultural Stories/African-American:
1) The Watsons Go to Birmingham, Kindle Edition, by Christopher Paul Curtis 2) How I Discovered Poetry, Hardcover, by Marilyn Nelson 3) One Crazy Summer, Paperback, by Rita Williams-Garcia 4) Chains, Kindle Edition, by Laurie Halse Anderson 5) I Love My Hair, Paperback, by Natasha Tarpley 6) This is the Rope: A Story from the Great Migration, by Jacqueline Woodson 7) Henry's Freedom Box: A True Story from the Underground Railroad, by Ellen Levine 8) The Watson's Go to Birmingham, Mass Market Paperback, by Christopher Paul Curtis 9) Every Little Thing: Based on the song 'Three Little Birds' by Bob Marley, Hardcover, by Cedella Marley 10) The Patchwork Path: A Quilt Map to Freedom, Paperback, by Bettye Stroud
Children's Books/Geography & Cultures/Multicultural Stories/Asian & Asian American:
1) Where the Mountain Meets the Moon, Paperback, by Grace Lin 2) American Born Chinese, Paperback, by Gene Luen Yang 3) Dragonwings, Paperback, by Laurence Yep 4) The Name Jar, Paperback, by Yangsook Choi 5) Farewell to Manzanar, Paperback, by James D. Houston 6) Bringing in the New Year, Paperback, by Grace Lin 7) Where the Mountain Meets the Moon, Hardcover, by Grace Lin 8) The Year of the Horse: Tales from the Chinese Zodiac, Hardcover, by Oliver Clyde Chin 9) Farewell to Manzanar, Kindle Edition, by James D. Houston 10) The Year of the Dog (A Pacy Lin Novel), Paperback, by Grace Lin
Children's Books/Geography & Cultures/Multicultural Stories/Hispanic & Latino Books:
1) Esperanza Rising, Paperback, by Pam Munoz Ryan 2) Esperanza Rising, Kindle Edition, by Pam Munoz Ryan 3) Buenas Noces a Todos, Board book, by Sandra Boynton 4) Quiero a mi Mama Porque (I Love my Mother Because), Board book, by Ashley Wolff 5) Dora and the Winter Games (Dora the Explorer), Paperback, by Martha T. Ottersley 6) Dora Loves Boots (Dora the Explorer), Paperback, by Alison Inches 7) Nino Wrestles the World, Hardcover, by Yuyi Morales 8) Opuestos (Opposites), Board book, by Sandra Boynton 9) Swim, Boots, Swim! (Dora the Explorer), Paperback, by Random House 10) Donde esta el ombliguito? Board book, by Karen Katz
Children's Books/Geography & Cultures/Multicultural Stories/Native North & South Americans:
1) Absolutely True Diary of a Part Time Indian, Paperback, by Sherman Alexie 2) Absolutely True Diary of a Part Time Indian, Kindle Edition, by Sherman Alexie 3) Indian in the Cupboard, Kindle Edition, by Lynne Reid Banks 4) Touching Spirit Bear, Paperback, by Ben Mikaelsen 5) Sign of the Beaver, Kindle Edition, by Elizabeth George Speare 6) The Rough-Face Girl, Paperback, by Rafe Martin 7) The Sign of the Beaver, Paperback, by Elizabeth George Speare 8) On Mother's Lap, Paperback, by Ann Herbert Scott 9) Touching Spirit Bear, Kindle Edition by Ben Mikaelsen 10) Woods Runner, Kindle Edition by Gary Paulsen
I'd love observations/analysis on the lists above. Among things to note? The Kindle editions! Here's my observations on the list of Native North & South Americans list.
With one exception (Alexie), the books are by authors who are not Native. Alexie's book is quite popular, as I think we all know. I was curious as to why Scott's book was in the top ten, so I did a Google scholar search and got a lot of hits on articles about sibling rivalry. With that as its appeal, I think it could be what SLJ readers are looking for when they look for casual diversity. The other seven titles on the top ten list make me cringe, especially Indian in the Cupboard, The Sign of the Beaver, and Touching Spirit Bear. I'm pretty sure that most librarians on CCBC-NET have those three books on the shelves, and likely more than one copy. I looked at the second ten (11-20) in this category. Erdrich's The Birchbark House is there. So is Bruchac's Code Talker. I wonder if there are more than one copy of those books? Is there an imbalance that librarians could attend to? In my MLIS courses, one of the responsibilities of the reference librarian is to instruct patrons. I interpret that as letting a patron know that a book like Sign of the Beaver has a lot of stereotyping in it. Does anyone do that in practice?
Getting back to the 'niche' and marketing discussion... What do the top ten books tell us about the readers? For the most part, I think, it is the case that people want "the white man's Indian" (a term coined by Berkhoffer in 1977).
And of course, that's not good for any of us.
Debbie
P.S. Here's the second list of ten in the Native category:
11) Code Talker: A Novel About the Navajo Code Talkers, Paperback, by Joseph Bruchac 12) Woods Runner, Paperback, by Gary Paulsen 13) The Birchbark House, Paperback, by Louise Erdrich 14) Ghost Hawk, Hardcover, by Susan Cooper 15) Encounter, Paperback, by Jane Yolen 16) Grandmother's Dreamcatcher, Paperback, by Becky R. McCain 17) The Trail of Tears (Step into Reading), Paperback, by Joseph Bruchac 18) Horse Diaries #5: Golden Sun, Paperback, by Whitney Sanderson 19) Legend of the Indian Paintbrush, Paperback, by Tomie de Paola 20) The Absolutely True Diary of a Part Time Indian, Hardcover, by Sherman Alexie
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Received on Sun 09 Feb 2014 09:39:38 AM CST
