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RE: Trend: multi-platform series: 39 clues
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From: Steward, Celeste <csteward_at_aclibrary.org>
Date: Mon, 23 Nov 2009 07:42:58 -0800
Well...you can dismiss the bells and whistles, but I think that would be a mistake. Remember, the generation coming up now has been exposed to the computer since preschool. Games and Internet are second nature to them, just as reading a book was/is to those of us who grew up without color TV or computers. Reading may be second nature to the kids who come into the library but there is a whole army of kids who don't feel reading is natural. In fact, they don't even enter the lobby. More often than not, the desperate parents come in the library asking for books and apologizing for their kids' absence.
The multi-platform trend may or may not go away. However, it is an enticement to reading. Would this particular series have caught on without the cards and Internet game? Perhaps. But I tend to doubt it. This series and others like it, feed into the gaming craze. A child could easily use the cards with a friend. In fact that would be better as reading is a solitary activity and so many kids love gaming because it is NOT a solitary activity.
Personally, I think books that use the Internet to round out the enjoyment of reading are a clever ploy on the part of publishers. These are the hook for the reluctant set. They go beyond pleasing the strong readers and seek to attract those who may be lost in the shuffle.
Celeste Steward
________________________________
From: Amy Sears
Sent: Sun 11/22/2009 9:56 AM To: CCBC Network Subject: Re:
Trend: multi-platform series: 39 clues
I'll reiterate what others have said in my library, as I had a boy come in looking for both #5 and #6 just now, I feel the enthusiasm is for the books themselves. The multimedia platform is an added plus for the kids who are into that but not the driving influence. We have the library editions of the books without cards and my mulitple copies of each book are circulating very well with demand growing as the series has gone along-it wasn't a huge hit right away but has built through word of mouth with reluctant and non reluctant readers alike. The different platforms added to the buzz in the media early on and may have put it on parents radar but the books themselves are drawing the fans in.
-- Amy Sears, Head of Youth Services Teaneck Public Library Teaneck, NJ 07666
Interesting, Lisa and others -- but is this buzz about 39 Clues for the books, or the multimedia platform? Do you see kids using the web and technology applications that were branded with this -- or is the enthusiasm simply for the book?
_________
Nick Glass Founder & Principal
TeachingBooks.net LLC 313 West Beltline Hwy, Suite 204 Madison, WI 53713
p 800 596.0710 e nick_at_teachingbooks.net
http://teachingbooks.net/web20
Date: Mon, 23 Nov 2009 07:42:58 -0800
Well...you can dismiss the bells and whistles, but I think that would be a mistake. Remember, the generation coming up now has been exposed to the computer since preschool. Games and Internet are second nature to them, just as reading a book was/is to those of us who grew up without color TV or computers. Reading may be second nature to the kids who come into the library but there is a whole army of kids who don't feel reading is natural. In fact, they don't even enter the lobby. More often than not, the desperate parents come in the library asking for books and apologizing for their kids' absence.
The multi-platform trend may or may not go away. However, it is an enticement to reading. Would this particular series have caught on without the cards and Internet game? Perhaps. But I tend to doubt it. This series and others like it, feed into the gaming craze. A child could easily use the cards with a friend. In fact that would be better as reading is a solitary activity and so many kids love gaming because it is NOT a solitary activity.
Personally, I think books that use the Internet to round out the enjoyment of reading are a clever ploy on the part of publishers. These are the hook for the reluctant set. They go beyond pleasing the strong readers and seek to attract those who may be lost in the shuffle.
Celeste Steward
________________________________
From: Amy Sears
Sent: Sun 11/22/2009 9:56 AM To: CCBC Network Subject: Re:
Trend: multi-platform series: 39 clues
I'll reiterate what others have said in my library, as I had a boy come in looking for both #5 and #6 just now, I feel the enthusiasm is for the books themselves. The multimedia platform is an added plus for the kids who are into that but not the driving influence. We have the library editions of the books without cards and my mulitple copies of each book are circulating very well with demand growing as the series has gone along-it wasn't a huge hit right away but has built through word of mouth with reluctant and non reluctant readers alike. The different platforms added to the buzz in the media early on and may have put it on parents radar but the books themselves are drawing the fans in.
-- Amy Sears, Head of Youth Services Teaneck Public Library Teaneck, NJ 07666
Interesting, Lisa and others -- but is this buzz about 39 Clues for the books, or the multimedia platform? Do you see kids using the web and technology applications that were branded with this -- or is the enthusiasm simply for the book?
_________
Nick Glass Founder & Principal
TeachingBooks.net LLC 313 West Beltline Hwy, Suite 204 Madison, WI 53713
p 800 596.0710 e nick_at_teachingbooks.net
http://teachingbooks.net/web20
---Received on Mon 23 Nov 2009 07:42:58 AM CST
