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Re: Trend: multi-platform series
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From: scorbett1_at_aol.com
Date: Fri, 20 Nov 2009 13:29:21 -0500
This is anecdotal but I have noticed the boys in my neighborhood are very interested in The 39 Clues -- the books, not so much the playing cards. I do know they are going online to check out what's there but what they really seem keen on is getting their hands on the latest book.
Sue Corbett
Message-----
From: Kathleen T. Horning To: ccbc-net, Subscribers of Sent: Fri, Nov 20, 2009 1:21 pm Subject:
Trend: multi-platform series
The other trend that fascinates me lately is the move toward multi-platform series such as The 39 Clues, Lego, Transformers, etc. I'm curious as to how successful these are. My sense is that they were exp ected to be all the rage, but I haven't heard much post-pub buzz about the m, other than that they exist. Do they elicit enthusiasm and excitement am ong young readers, in the way that, say, a traditional book like "Catching Fire," has in the past few months, or are they more of a gimmicky flash-n -the pan?
KT
Kathleen T. Horning Director Cooperative Children's Book Center 4290 Helen C. White Hall 600 N. Park St Madison, WI 53706
Phone: 608-263-3721 FAX: 608-262-4933
horning_at_education.wisc.edu http://www.education.wisc.edu/ccbc/
Received on Fri 20 Nov 2009 01:29:21 PM CST
Date: Fri, 20 Nov 2009 13:29:21 -0500
This is anecdotal but I have noticed the boys in my neighborhood are very interested in The 39 Clues -- the books, not so much the playing cards. I do know they are going online to check out what's there but what they really seem keen on is getting their hands on the latest book.
Sue Corbett
Message-----
From: Kathleen T. Horning To: ccbc-net, Subscribers of Sent: Fri, Nov 20, 2009 1:21 pm Subject:
Trend: multi-platform series
The other trend that fascinates me lately is the move toward multi-platform series such as The 39 Clues, Lego, Transformers, etc. I'm curious as to how successful these are. My sense is that they were exp ected to be all the rage, but I haven't heard much post-pub buzz about the m, other than that they exist. Do they elicit enthusiasm and excitement am ong young readers, in the way that, say, a traditional book like "Catching Fire," has in the past few months, or are they more of a gimmicky flash-n -the pan?
KT
Kathleen T. Horning Director Cooperative Children's Book Center 4290 Helen C. White Hall 600 N. Park St Madison, WI 53706
Phone: 608-263-3721 FAX: 608-262-4933
horning_at_education.wisc.edu http://www.education.wisc.edu/ccbc/
Received on Fri 20 Nov 2009 01:29:21 PM CST
