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Trend: multi-platform series
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From: Kathleen T. Horning <horning_at_education.wisc.edu>
Date: Fri, 20 Nov 2009 12:21:05 -0600
Steward, Celeste wrote: The other trend that fascinates me lately is the move toward multi-platform series such as The 39 Clues, Lego, Transformers, etc. I'm curious as to how successful these are. My sense is that they were expected to be all the rage, but I haven't heard much post-pub buzz about them, other than that they exist. Do they elicit enthusiasm and excitement among young readers, in the way that, say, a traditional book like "Catching Fire," has in the past few months, or are they more of a gimmicky flash-n-the pan?
KT
Kathleen T. Horning Director Cooperative Children's Book Center 4290 Helen C. White Hall 600 N. Park St Madison, WI 53706
Phone: 608-263-3721 FAX: 608-262-4933
horning_at_education.wisc.edu http://www.education.wisc.edu/ccbc/
Received on Fri 20 Nov 2009 12:21:05 PM CST
Date: Fri, 20 Nov 2009 12:21:05 -0600
Steward, Celeste wrote: The other trend that fascinates me lately is the move toward multi-platform series such as The 39 Clues, Lego, Transformers, etc. I'm curious as to how successful these are. My sense is that they were expected to be all the rage, but I haven't heard much post-pub buzz about them, other than that they exist. Do they elicit enthusiasm and excitement among young readers, in the way that, say, a traditional book like "Catching Fire," has in the past few months, or are they more of a gimmicky flash-n-the pan?
KT
Kathleen T. Horning Director Cooperative Children's Book Center 4290 Helen C. White Hall 600 N. Park St Madison, WI 53706
Phone: 608-263-3721 FAX: 608-262-4933
horning_at_education.wisc.edu http://www.education.wisc.edu/ccbc/
Received on Fri 20 Nov 2009 12:21:05 PM CST
