CCBC-Net Archives

Marketing in the big chain bookstores

From: Sharon Levin <sharonlevin1>
Date: Thu, 20 Jan 2005 11:48:45 -0800

Meghan,

I found your post interesting and depressing. I live in an area with many independent bookstores (the S.F. Bay Area) but many independents have also had to close their doors around here, due to big chains moving in close to them.

Could you explain further please about all spots being paid for? Is every display or outward facing book a result of publisher influence/cash?

Our local B&N does not seem to have knowledgeable people, which is sad. There was one time when my brother and I met a woman who really knew her stuff and I made some comment about being impressed and she said that she used to work at the local independent, but they were not able to match the salary or benefits of a big chain.

Looking forward to more information. Thanks, Meghan!
Received on Thu 20 Jan 2005 01:48:45 PM CST