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From: Phyllis Harris <p.harris>
Date: Mon, 05 May 2003 12:40:46 -0500
In reviewing Seventeenth Summer for a master's thesis, sources indicated Maureen Daly's book was written for the adult market and simply found its popular niche in the perceived YA group at the time. Along with Catcher in the Rye, that new designation was attributed to it. I like that a book can dictate it's own market, irrespective of tailored marketing plans. But maybe that wouldn't happen today.
phyllis harris
Received on Mon 05 May 2003 12:40:46 PM CDT
Date: Mon, 05 May 2003 12:40:46 -0500
In reviewing Seventeenth Summer for a master's thesis, sources indicated Maureen Daly's book was written for the adult market and simply found its popular niche in the perceived YA group at the time. Along with Catcher in the Rye, that new designation was attributed to it. I like that a book can dictate it's own market, irrespective of tailored marketing plans. But maybe that wouldn't happen today.
phyllis harris
Received on Mon 05 May 2003 12:40:46 PM CDT
