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FW: [CCBC-Net] Printz Award: Question for publishers
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From: Wojtyla, Karen <KWojtyla>
Date: Fri, 23 Feb 2001 15:13:47 -0500
As David Almond's editor here I thought I'd answer, at least on the part of Delacorte Press, Kathleen's question about the effect of the Printz Award on book sales. It certainly has an impact: since the announcement of the award in January Kit's Wilderness has gone back to press three times (that's in a little over a month, in contrast to its previous three printings over the course of nine months). In the case of Skellig, which was an honor book the year before, the sales for the six months after the award were double what they had been for the six months before it. This is wonderful, of course, but I must add that it in no way compares with the results of winning the Newbery Medal. As those of you know who follow the new New York Times Children's Bestseller list, A Year Down Yonder and the Newbery Honor books have appeared there pretty steadily since the awards were announced; Kit's Wilderness has not. Of course we hope that the Printz will grow in visibility and that our promotion of Kit's Wilderness will also promote the award. Maybe someday we'll have a Big Three instead of a Big Two. Karen Wojtyla Publishing Director
A question came up in last year's discussion of the Printz Award that probably couldn't yet be answered. But now that we have a few publishing seasons under our belts with the Printz Award, I thought I'd raise it again:
Does winning the Printz Award effect books sales in the way both the Newbery/Caldecott do? For many years I have heard that Newbery and Caldecott are the only awards that make a huge impact on sales, and I'm just wondering if the Printz Award will have that sort of impact as well?
Kathleen T. Horning (horning at education.wisc.edu) Cooperative Children's Book Center University of Wisconsin-School of Education 4290 Helen C. White Hall 600 North Park St. Madison, WI 53706 608&3930 FAX: 608&2I33
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Received on Fri 23 Feb 2001 02:13:47 PM CST
Date: Fri, 23 Feb 2001 15:13:47 -0500
As David Almond's editor here I thought I'd answer, at least on the part of Delacorte Press, Kathleen's question about the effect of the Printz Award on book sales. It certainly has an impact: since the announcement of the award in January Kit's Wilderness has gone back to press three times (that's in a little over a month, in contrast to its previous three printings over the course of nine months). In the case of Skellig, which was an honor book the year before, the sales for the six months after the award were double what they had been for the six months before it. This is wonderful, of course, but I must add that it in no way compares with the results of winning the Newbery Medal. As those of you know who follow the new New York Times Children's Bestseller list, A Year Down Yonder and the Newbery Honor books have appeared there pretty steadily since the awards were announced; Kit's Wilderness has not. Of course we hope that the Printz will grow in visibility and that our promotion of Kit's Wilderness will also promote the award. Maybe someday we'll have a Big Three instead of a Big Two. Karen Wojtyla Publishing Director
A question came up in last year's discussion of the Printz Award that probably couldn't yet be answered. But now that we have a few publishing seasons under our belts with the Printz Award, I thought I'd raise it again:
Does winning the Printz Award effect books sales in the way both the Newbery/Caldecott do? For many years I have heard that Newbery and Caldecott are the only awards that make a huge impact on sales, and I'm just wondering if the Printz Award will have that sort of impact as well?
Kathleen T. Horning (horning at education.wisc.edu) Cooperative Children's Book Center University of Wisconsin-School of Education 4290 Helen C. White Hall 600 North Park St. Madison, WI 53706 608&3930 FAX: 608&2I33
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Received on Fri 23 Feb 2001 02:13:47 PM CST
